Apoorva Agrawal
Product Designer - II
apoorva21nh@gmail.com
apoorva-agarwal-design/
+91- 9644-934-371
Experience
Product Designer - II
Razorpay
Oct 2021 - present
Experience
Product Designer - II
Razorpay
Oct 2021 - present
Experience
Product Designer - II
Razorpay
Oct 2021 - present
Dec 2023 — Dec 2024
Website Design System
Led a team of 4 designers to migrate 85% of Razorpay's 1M website traffic to Framer, driving a 25% conversion increase within 3 months.
Established a scalable design system in Framer, enhancing collaboration and reducing execution time from 2 months to 2 weeks.
Collaborated with engineering and leadership to streamline the migration through audits, templatisation, and system setup.
Onboarded 20+ designers to Framer by providing tutorials, hands-on training, and continuous support.
Dec 2023 — Dec 2024
Website Design System
Led a team of 4 designers to migrate 85% of Razorpay's 1M website traffic to Framer, driving a 25% conversion increase within 3 months.
Established a scalable design system in Framer, enhancing collaboration and reducing execution time from 2 months to 2 weeks.
Collaborated with engineering and leadership to streamline the migration through audits, templatisation, and system setup.
Onboarded 20+ designers to Framer by providing tutorials, hands-on training, and continuous support.
Dec 2023 — Dec 2024
Website Design System
Led a team of 4 designers to migrate 85% of Razorpay's 1M website traffic to Framer, driving a 25% conversion increase within 3 months.
Established a scalable design system in Framer, enhancing collaboration and reducing execution time from 2 months to 2 weeks.
Collaborated with engineering and leadership to streamline the migration through audits, templatisation, and system setup.
Onboarded 20+ designers to Framer by providing tutorials, hands-on training, and continuous support.
Aug 2023 — Nov 2023
Onboarding and Checkout Experience
Led the design team to create first omni customer onboarding experience leading to 100% intent capture, 2x lead increase and 12.5% increase in sales of POS devices
Onboarding followed by an e-commerce checkout experience for users to shop POS devices hence reducing TAT by 5 days
Created a partner channel onboarding for partner agents enabling them to sell POS devices on ground level
Aug 2023 — Nov 2023
Onboarding and Checkout Experience
Led the design team to create first omni customer onboarding experience leading to 100% intent capture, 2x lead increase and 12.5% increase in sales of POS devices
Onboarding followed by an e-commerce checkout experience for users to shop POS devices hence reducing TAT by 5 days
Created a partner channel onboarding for partner agents enabling them to sell POS devices on ground level
Aug 2023 — Nov 2023
Onboarding and Checkout Experience
Led the design team to create first omni customer onboarding experience leading to 100% intent capture, 2x lead increase and 12.5% increase in sales of POS devices
Onboarding followed by an e-commerce checkout experience for users to shop POS devices hence reducing TAT by 5 days
Created a partner channel onboarding for partner agents enabling them to sell POS devices on ground level
Experience
UX Designer
Commudle
Feb 2021 - Sep 2021
Experience
UX Designer
Commudle
Feb 2021 - Sep 2021
Experience
UX Designer
Commudle
Feb 2021 - Sep 2021
Feb 2021 — Sep 2021
Architecture, Dashboard & Website Design
Redesigned information architecture and Commudle's MVP event platform, education & social interaction platform.
Conducted user research, surveys, and problem-solving to create user-friendly components and boost engagement.
Feb 2021 — Sep 2021
Architecture, Dashboard & Website Design
Redesigned information architecture and Commudle's MVP event platform, education & social interaction platform.
Conducted user research, surveys, and problem-solving to create user-friendly components and boost engagement.
Feb 2021 — Sep 2021
Architecture, Dashboard & Website Design
Redesigned information architecture and Commudle's MVP event platform, education & social interaction platform.
Conducted user research, surveys, and problem-solving to create user-friendly components and boost engagement.
Education
Education
Education
Jul 2017 — May 2021
Birla Institute of Technology, Mesra
Bachelor of Engineering in Electrical & Electronics Engineering, GPA: 7.2/10.0
Jul 2017 — May 2021
Birla Institute of Technology, Mesra
Bachelor of Engineering in Electrical & Electronics Engineering, GPA: 7.2/10.0
Jul 2017 — May 2021
Birla Institute of Technology, Mesra
Bachelor of Engineering in Electrical & Electronics Engineering, GPA: 7.2/10.0
Skills
Framer
Figma
Rive
Midjourney
Photoshop
Illustrator
Skills
Skills
Achievements & Awards
Achievements & Awards
Achievements & Awards
Nov 2023 — Dec 2024
Most Valuable Person Award x3
Received MVP award to establish a new design system in record time of 3 months and saving company cost by 96% & go-live time by ~80%
Nov 2023 — Dec 2024
Most Valuable Person Award x3
Received MVP award to establish a new design system in record time of 3 months and saving company cost by 96% & go-live time by ~80%
Nov 2023 — Dec 2024
Most Valuable Person Award x3
Received MVP award to establish a new design system in record time of 3 months and saving company cost by 96% & go-live time by ~80%
Projects
Projects
Projects
May 2019 — Jul 2019
Indian Institute of Management, Lucknow
Researched business analytics in finance, focusing on credit risk analysis and machine learning-based credit scoring, during an internship under Prof. Prakash Singh at IIM Lucknow.
May 2019 — Jul 2019
Indian Institute of Management, Lucknow
Researched business analytics in finance, focusing on credit risk analysis and machine learning-based credit scoring, during an internship under Prof. Prakash Singh at IIM Lucknow.
May 2019 — Jul 2019
Indian Institute of Management, Lucknow
Researched business analytics in finance, focusing on credit risk analysis and machine learning-based credit scoring, during an internship under Prof. Prakash Singh at IIM Lucknow.
Jun 2019 — Jul 2019
Indian Institute of Technology, Kanpur
Machine Learning & Deep Learning Affiliate Program
Jun 2019 — Jul 2019
Indian Institute of Technology, Kanpur
Machine Learning & Deep Learning Affiliate Program
Jun 2019 — Jul 2019
Indian Institute of Technology, Kanpur
Machine Learning & Deep Learning Affiliate Program
Let’s make businesses people will remember!
Proudly made with Framer & Love
By Apoorva Agrawal
Let’s make businesses people will remember!
Proudly made with Framer & Love
By Apoorva Agrawal
Let’s make businesses people will remember!
Proudly made with Framer & Love
By Apoorva Agrawal